Creating eyeglasses brand logotype "SAYANA"
The key concept behind the SAYANA logo is the depiction of the letter 'S',
symbolizing the grace and fluidity of eyeglass frames, as well as the initial letter
of the brand's name. The letter 'S' has been stylized to resemble glasses with
a contour in the shape of an infinity symbol, emphasizing the brand's endless
pursuit of perfection and innovation.
symbolizing the grace and fluidity of eyeglass frames, as well as the initial letter
of the brand's name. The letter 'S' has been stylized to resemble glasses with
a contour in the shape of an infinity symbol, emphasizing the brand's endless
pursuit of perfection and innovation.
Choosing a color palette and typography
The color scheme of the logo was selected in neutral tones to emphasize
the professionalism and universality of the brand, as well as to ensure ease
of combining the logo with various frame colors. For additional information,
a font was chosen that harmonizes with the logo and maintains readability
at different sizes.
the professionalism and universality of the brand, as well as to ensure ease
of combining the logo with various frame colors. For additional information,
a font was chosen that harmonizes with the logo and maintains readability
at different sizes.
Grid Development
To ensure balance and versatility, the logo was developed based on a precise grid.
The proportions of the logo elements were meticulously calibrated: the width of the elements is 7.7x, the height is 11x, providing perfect visual perception of the logo
at any scale.
The proportions of the logo elements were meticulously calibrated: the width of the elements is 7.7x, the height is 11x, providing perfect visual perception of the logo
at any scale.
Finalization and Application
After refining the details and securing the final approval of the concept, the logo was adapted for various media, including websites, advertising materials, and product packaging. The scalability of the logo was taken into account for its use on both small and large surfaces.
The SAYANA Eyeglasses logo successfully encapsulates the brand's philosophy,
its commitment to innovation, and quality. The elegant and memorable design of the logo contributes to the brand's recognition and positioning in the high-end eyewear market.
its commitment to innovation, and quality. The elegant and memorable design of the logo contributes to the brand's recognition and positioning in the high-end eyewear market.
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